NASA General Aviation Propulsion (GAP) Diesel Engine Research Paper

NASA General Aviation Propulsion (GAP) Diesel Engine - Research Paper Example NASA’s General Aviation Propulsion (GAP), started in the 2000, is one of the programs that have pioneered to revolutionize the aviation industry and transform the development of engines of future. The aim of the program is to develop an innovative engine which ushers in affordability, comfort and reduced cost for the aviation industry. The new engine is to reduce noise and vibrations and load on pilot for monitoring the plane, thereby adding greater comforts to the passengers. The aim of the paper is to discuss on GAP programme implications in the aviation industry and describe the working and usage of two engines developed as a part of the project. The paper also analyzes the challenges faced during the development and aviation industry in general. The advantages of new engines in terms of cost and efficiency have been dealt in detail in the paper. The new programme has been developed by NASA in collaboration with Advanced General Aviation Transport Experiment (AGATE). The GAP engine runs on 200 HP, liquid cooled, two stroked engine that runs on jet fuel. The engine is expected to cost half the price of conventional engines of 200 HP. This would make the new engines a major success in terms of fuel efficiency by reduction in the dependency for leaded gasoline thereby improving maintenance, passenger comfort and ease of use. Teledyne Continental Motors, Aerosance Cirrus Design, Hartzell Propeller, Lancair and Mod Works together partnered with NASA to develop diesel engine, an advanced piston engine. Although being heavy diesel engines are the reliable engines which combine technologically advanced construction coupled with two stroke engine. The GAP diesel engines offers noise and vibration free facility to the passengers with low speed propellers, feasible technology to use. With less than one-fourth of fuel consumption as compared to the current engines, the new GAP engines offer reliability, comfort, and greater control over the design and process

Taino Lifestyle Essay Example for Free

Taino Lifestyle Essay The Arawak/Taino society was basically a very gentle culture. It was characterized by happiness, friendliness and a highly organized hierarchical, paternal society, and a lack of guile. Each society was a small kingdom and the leader was called a cacique. The cacique’s function was to keep the welfare of the village by assigning daily work and making sure everyone got an equal share. The relatives of the caciques lived together in large houses in the center of the village. These houses reflect the warmth of the climate and simply used mud, straw and palm leaves. The houses did not contain much furniture. People slept in cotton hammocks or simply on mats of banana leaves. The general population lived in large circular buildings called bohios, constructed with wooden poles, woven straw, and palm leaves. At the time of Columbus there were five different kingdoms on the island of Hispaniola. The Indians practiced polygamy. Most men had 2 or 3 wives, but the caciques had as many as 30. It was a great honor for a woman to be married to a cacique. Not only did she enjoy a materially superior lifestyle, but her children were held in high esteem. HOUSING AND DRESS The Arawak/Taino used two primary architectural styles for their homes. The general population lived in circular buildings with poles providing the primary support and these were covered with woven straw and palm leaves. They were somewhat like North American teepees except rather than being covered with skins they needed to reflect the warmth of the climate and simply used straw and palm leaves. The caciques were singled out for unique housing. Their house were rectangular and even featured a small porch. Despite the difference in shape, and the considerably larger buildings, the same materials were used. When the Africans came beginning in 1507 they introduced mud and wattle as primary building materials. However, there is no record of the Arawak/Tainos having used these materials. The house of the cacique contained only his own family. However, given the number of wives he might have, this constituted a huge family. The round houses of the common people were also large. Each one had about 10-15 men and their whole families. Thus any Arawak/Taino home might house a hundred people. The houses did not contain much furniture. People slept in cotton hammocks or simply on mats of banana leaves. They also made wooden chairs with woven seats, couches and built cradles for their children. In addition to houses the typical Arawak/Taino village contained a flat court in the center of the village which was used for ball games and various festivals, both religious and secular. Houses were around this court. This was a hierarchical society, and while there was only one cacique who was paid a tribute (tax) to oversee the village, there were other levels of sub-caciques, who were not paid, but did hold positions of honor. They were liable for various services to the village and cacique. Stone making was especially developed among the Arawak/Tainos, but they seem not to have used it at all in building houses. It was primarily used for tools and especially religious artifacts. The men were generally naked, but the women sometimes wore short skirts. Men and women alike adorned their bodies with paint and shells and other decorations. FOOD AND AGRICULTURE The Arawak/Taino diet, like ours, centered around meat or fish as the primary source of protein. There never were many wild animals to hunt on Hispaniola, but there were some small mammals which were hunted and enjoyed. They also ate snakes, various rodents, bats, worms, birds, in general any living things they could find with the exception of humans. They were able to hunt ducks and turtles in the lakes and sea. The costal natives relied heavily on fishing, and tended to eat their fish either raw or only partially cooked. Since they did grow cotton on the island, the natives had fishing nets made of cotton. The natives of the interior relied more on agriculture and de-emphasized meat or fish in their diet. The Taino had a developed system of agriculture which was environmentally friendly and almost maintenance free. They raised their crops in a conuco, a large mound which was devised especially for farming. They packed the conuco with leaves which improved drainage and protected it from soil erosion. One of the primary crops cultivated by the Taino was cassava or yuca, which they ate as a flat bread. They also grew corn, squash, beans, peppers, sweet potatoes, yams, peanuts as well as tobacco. (As an aside I would like to comment that many people in the pre-Columbian Americas had virtually work free agriculture. This system meant that people living in these materially simple social systems had enormous amounts of free time and often developed elaborate religious rites which took a lot of their time, but also had highly developed systems of games and recreation. There are some nice advantages to very simple living and diet!) One of the Arawak/Taino’s primary crops was cassava. This is a root crop from which a poisonous juice must be squeezed. Then it is baked into a bread like slab. The current method of doing this in Haiti produces a flat bread, sort of like a stale burrito or pizza shell. The Arawak/Taino grew corn (maize), squash, beans, peppers, sweet potatoes, yams and peanuts. They not only had cotton, but they raised tobacco and enjoyed smoking very much. It was not only a part of their social life, but was used in religious ceremonies too. TRANSPORTATION The Arawak/Taino had no large animals like horses, oxen or mules to ride or use for work. But they did have river and sea transportation. They used dugout canoes which were cut from a single tree trunk and used with paddles. They could take 70-80 people in a single canoe and even used them for long travels on the sea. These dugouts allowed fishing the few lakes of Hispaniola as well as fishing out a bit off the coast. DEFENSE The Arawak/Taino themselves were quite peaceful people, but they did have to defend themselves from the Caribs who were cannibals. The Caribs of this area were centered at what is today Puerto Rico, but some did live in northeast Hispaniola, an area that today is the Dominican Republic. The Caribs were war-like cannibals. They often raided the more peaceful Arawak/Tainos, killing off the men, stealing and holding the women for breeding, and fattening the children to eat. Thus the Arawak/Taino had some weapons which they used in defense. They used the bow and arrow, and had developed some poisons for their arrow tips. They had cotton ropes for defensive purposes and some spears with fish hooks on the end. Since there were hardwoods on the island, they did have a war club made of macana. This was about 1†³ thick and reminds one very much of the cocomaque stick used in later Haitian days. They did not develop any armor or specifically defensive weapons (shields, etc.). RELIGION AND MYTH The Arawak/Taino were polytheists and their gods were called zemi. The zemi controlled various functions of the universe, very much like Greek gods did, or like later Haitian Voodoo lwa. However, they do not seem to have had particular personalities like the Greek and Haitian gods/spirits do. There were three primary religious practices: Religious worship and obeisance to the zemi themselves Dancing in the village court during special festivals of thanksgiving or petition Medicine men, or priests, consulting the zemi for advice and healing. This was done in public ceremonies with song and dance People had special dress for the ceremonies which included paint and feathers. From their knees on down they would be covered in shells. The shaman (medicine man or priests) presented the carved figures of the zemi. The cacique sat on wooden stool, a place of honor. (There are many surviving stone carvings of the cacique on his stool.) There was a ceremonial beating of drums. People induced vomiting with a swallowing stick. This was to purge the body of impurities, both a literal physical purging and a symbolic spiritual purging. This ceremonial purging and other rites were a symbolic changing before zemi. Women served bread (a communion rite), first to zemi, then to the cacique followed by the other people. The sacred bread was a powerful protector. (The interesting similarities between this ritual and the Christian practice of eucharist is obvious!) Finally came an oral history lesson — the singing of the village epic in honor of the cacique and his ancestors. As the poet recited he was accompanied by a maraca, a piece of hardwood which was beaten with pebbles. There was an afterlife where the good would be rewarded. They would meet up with dead relatives and friends. Since most of the people they would meet in this paradise were women, it is curious to speculate if it was mainly women who were considered good, or if some other reason accounted for this division of the sexes in the afterlife. There are many stone religious artifacts which have been found in Haiti. The zemi take on strange forms like toads, turtles, snakes, alligators and various distorted and hideous human faces. The zemi, as well as dead caciques, have certain powers over the natural world and must be dealt with. Thus these various services are ways of acknowledging their power (worship and thanksgiving) and at the same time seeking their aid. Because of these powers there are many Arawak/Tanio stories which account for the origins of some experienced phenomena in myth and or magic. Several myths had to do with caves. The sun and moon, for example, came out of caves. Another story tells that the people lived in caves and only came out at night. One guard was supposed to watch carefully over people to be sure they were well divided in the land. However, one day he was late in returning and the sun caught him and turned him into a stone pillar. Another Indian became angry at the sun for its various tricks and decided to leave. He convinced all the women to abandon their men and come with him along with their children. But, the children were deserted, and in their hunger they turned into frogs. The women simply disappeared. This left the men without women. But, they did find some sexless creatures roaming around and eventually captured them. (Actually they used people with a disease like mange since they had rough hands and could hold on to these elusive creatures.) However, they tied these creatures up and put woodpeckers on them. The birds, thinking these were trees started pecking on them and carved out the sex organs of women, thus re-establishing the possibility of survival. A different myth simply tells that once there were no women. Man brought woman from an island where there were only women. The origin of the oceans was in a huge flood which occurred when a father murdered his son (who was about to murder the father), and then put his bones in a calabash. The bones turned to fish and then the gourd broke and all the water of the world flowed from the broken gourd. GENOCIDE AGAINST THE ARAWAK/TAINO INDIANS There is a great debate as to just how many Arawak/Taino inhabited Hispaniola when Columbus landed in 1492. Some of the early Spanish historian/observers claimed there were as many as 3,000,000 to 4,000,000. These numbers seem to be based on very little reliable evidence and are thought to be gross exaggerations. However, since nothing like a census was done, the methods for estimating the numbers are extremely shaky, whether by these early historians or later critics. One long technical article on the population comes in the with the low estimate of 100,000. Several other modern scholars seem to lean more forcefully in the area of 300,000 to 400,000. Whatever the number, what happened to them is extremely tragic. They were not immune to European diseases, especially smallpox, and the Spanish worked them unmercifully in the mines and fields. By 1507 the Spanish were settled and able to do a more reliable job of counting the Arawak/Tainos. It is generally agreed that by 1507 their numbers had shrunk to 60,000. By 1531 the number was down to 600. Today there are no easily discerned traces of the Arawak/Tanio at all except for some of the archaeological remains that have been found. Not only on Hispaniola, but also across the Windward Passage in Cuba, complete genocide was practiced on these natives. Disease was a major cause of their demise. However, on Columbus’ 2nd voyage he began to require a tribute from the Arawak/Tainos. They were expected to yield a certain quantity of gold per capita. Failing that each adult of 14 was required to submit 25lbs. of cotton. For those who could not produce the cotton either, there was a service requirement for them to work for the Spanish. This set the stage for a system of assigning the Arawak/Taino to Spanish settlers as effective slave labor. This system contributed significantly to their genocide.

Global Leadership And Organizational Behavior

Global Leadership And Organizational Behavior Leadership has stimulated thousands of research studies for social scientists for over 60 years (Yukl, 2006). More than four hundred definitions have been proposed to explain the dimensions of leadership (Crainer, 1995; Fleishman et al., 1991), yet Crainer (1995) addressed that it is a veritable minefield of misunderstanding and difference through which theorists and practitioners must tread warily (p. 12). Leadership is, therefore, not an easy concept to define. Whilst one definition of leadership, directly related to our discussion, is the system proposed by Stogdill (1950), whose work had a profound impact on one of stages of research to be encountered below: Leadership may be considered as the process (act) of influencing the activities of an organized group in its efforts toward goal setting and goal achievement (p. 3). Three elements can be addressed in this definition: influence, group and goal. First, leadership is viewed as a process of influence where the leader has an impact on others by inducing them to behave in a certain way. Second, that influence process is conceptualized as taking place in a group context. Collinson (2009) argues group members are invariably taken to be the leaders followers, although that is by no means obligatory. He, however, emphasizes that without followers leaders do not exist and that leadership only exists in the interaction between leaders and followers. In addition, Parry and Bryman (2006) add leadership, being a process of influence, need not come from the person in charge, but can come from anyone in the group. Third, a leader influences the behavior of group members in the direction of goals with which the group is faced (Mullins, 2008). Moreover, leaders must help create cohesive and motivated teams (Knippenberg DeCremer, 2008). They must sell, or champion , new initiatives (Howell and Boies, 2004). And leaders must help people make sense of crises (Drazin et al., 1999). 2.2 Global Leadership and Organizational Behavior Effectiveness (GLOBE) Project 2.2.1 Introduction of GLOBE Project Global Leadership and Organizational Behavior Effectiveness (GLOBE) Project highlighted the investigation of leadership, national culture and organizational practices concentrated on further sharpening and refining the cultural knowledge for providing a systematic and integrated methodology on the interaction of cross-cultural management (Chhokar, et al., 2007; House, 2004a; Gupta and House, 2004). Based on the quantitative data of 17,000 managers in 62 societies, GLOBE as a ten-year research program is supported by 150 investigators throughout the world (House, 2004b). The major constructs investigated in the GLOBE Program are nine dimensions of cultures in the perception of global leader behaviors: Power Distance; Uncertainty Avoidance; In-Group Collectivism; Institutional Collectivism; Gender Egalitarianism; Performance Orientation; Assertiveness Orientation; Future Orientation; Humane Orientation. 2.2.2 Intellectual Roots of GLOBE Constructs Gupta and House (2004) emphasized that GLOBE constructs were theoretically derived, and empirically validated. They argued that Power Distance and Uncertainty Avoidance are based on Hofstedes (1980) work; In-group Collectivism measures pride in, and loyalty to, the family, and is derived from the Triandis et al. (1988) work on in-groups; Institutional Collectivism captures (inversely) the same construct as Hofstedes Individualism. They addressed that Hofstedes (1980) construct of Masculinity was used as a basis to develop the two distinct dimensions: Gender Egalitarianism and Assertiveness Orientation. Gender Egalitarianism is similar to the United Nations Development Programs (UNDP) concept of Gender Empowerment. Assertiveness Orientation is rooted in the interpersonal communication literature (Sarros Woodman, 1993). In addition, they claimed that Performance Orientation was derived from McClellands (1961) work on the need for achievement. Future Orientation is derived from Kluckho hn and Strodtbecks (1961) Past, Present, and Future Orientation dimension, and from Hofstedes (2001) Long Term Orientation, which focuses on the temporal mode of the society; and Humane Orientation has its roots in Kluckhohn and Strodtbecks (1961) work, Human Nature is Good versus Human Nature is Bad dimension. 2.2.3 Strategic Significance of Cultural Dimensions 2.2.3.1 Power Distance Hofstede (2001) and Schwartz (1994) address that Power Distance refers to a cultures preference for differentiated, hierarchical versus undifferentiated, egalitarian status within the society. Building on their work, the GLOBE Project definition of Power Distance is the degree to which members of an organization or society expect and agree that power should be shared unequally (House and GOLBE Program, 2004, P.517). Therefore, lower-status individuals are expected to concede to higher-status individuals who, in turn, have the responsibility to attend to the needs of the lower-status individuals. In cultures low in power distance, superior-subordinate relations are theoretically close and less formal in nature; in cultures high in power distance, their relationships are expected to be more hierarchically distant, ordered and reserved (House and GOLBE Program, 2004). Beliefs about the appropriate Power Distance between authorities and subordinates could shape the nature of peoples relationship with authorities (Offermann and Hellmann, 1997). Power Distance, therefore, is highly relevant to the study of leadership. High Power Distance indicates a preference for autocratic and paternalistic management, while low Power Distance requires more managerial consultation and approachability (Gupta and House, 2004). 2.2.3.2 Uncertainty Avoidance The dimension of Uncertainty Avoidance is concerned with the extent to which people seek orderliness, consistency, structure, formalized procedures, and laws to deal with naturally occurring uncertain and important events in their daily lives (Luque and Javidan, 2004). People socialized to have a high need for security are likely to resist change because it threatens their feelings of safety. In higher uncertainty avoidance societies, more priority is given to the training of experts rather than lay people for particular tasks (Hofstede, 2001). Here, Citizens are not only more dependent on government, but they want it that way. (Hofstede, 2001, P. 172) Uncertainty Avoidance is also associated with tight societies, where social solidarity and stability is emphasized (Hofstede, 2001). Thus, Uncertainty Avoidance is related to the values of personal conformity, resistance to social change, interest in national rather than international affairs, and a call for national leadership (Eckhardt, 1971). On the other hand, the loose societies tend to be less uncertainty avoiding. Here the values of group organization, formality, permanence, durability and solidarity are undeveloped, and deviant behavior is easily tolerated (Pelto, 1968). 2.2.3.3 In-Group Collectivism In-Group Collectivism relates to how the individuals relate to their family, as an autonomous identity or alternatively as consciousness of responsibilities towards their family (Gelfand, et al., 2004). It is associated with pride in affiliation and a general affective identification with, and a general affective commitment towards, family, group, community, and nation (OReilly and Chatman, 1986). In strong in-group collective cultures, people from birth onwards are integrated into strong, cohesive in-groups, which throughout peoples lifetime continue to protect them in exchange for unquestioning loyalty. (Hofstede, 1980: 51) In such cultures, there is an emphasis on collaboration, cohesiveness and harmony, as well as an effort by people to apply skills for the benefit of their family or in-group. The in-group serves three basic needs: the need for affiliation, involvement, inclusion and belongingness; the need for intimacy, affection, and a sense of identity; and the need for social security, support, control, and power (Schutz, 1958; Festinger, 1954). It represents a high degree of emotional attachment and personal involvement of people in the larger group, and thus fosters an interest of the people in the overall best interests of the group (Allen Meyer, 1990). In-group collectivism fosters connectivity to a group primarily because people want to be a member of the group and only secondarily because they ought to or need to. 2.2.3.4 Institutional Collectivism The dimension of Institutional Collectivism is reflected in preferences for closer work relations and higher involvement with ones social unit (Chhokar, et al., 2007). Institutional Collectivism emphasizes shared objectives, interchangeable interests, and common social behaviors of the people based on association with others in groups (Chatman et al., 1998). In contrast, a lack of institutional collectivism tends to be associated with a preoccupation with self-esteem (Bellah et al., 1985). In less institutionally collective societies, people remember their past performance as much better than it actually was (Crary, 1966), claim more responsibility than their spouses give them credit for in household tasks (Ross and Sicoly, 1979), judge positive personality attributes to be more appropriate in describing themselves than in describing others (Alicke, 1985), and take credit for success, yet attribute failure to the situational variables (Zuckerman, 1979). Institutional Collectivism ten ds to be greater in the Eastern parts of the world, which typically rely on stable informal institutions for social stability and economic activity, as compared to most societies in the West, which rely on more formalized institutions (Gupta, Sully and House, 2004). 2.2.3.5 Gender Egalitarianism Gender egalitarianism reflects an inherent understanding between men and women, which enhances their ability to work together in social and economic spheres (Gupta, Sully House, 2004). Gender egalitarianism, therefore, influences role differences between men and women, as well as the common values of men and women. In gender egalitarian societies, gender discrimination is mitigated, enabling women to engage fully in both the public and the community domains (Coltrane, 1988). In contrast, in most societies of the world where men traditionally are engaged in jobs that do not sufficiently reward women for their labor, women often work part-time in feminine jobs, such as family maintenance activities, nurturance, and relationships with others in a service capacity (Littrell, 2002). Thus, gender egalitarian societies not only tolerate diversity, but also emphasize understanding, respect, and the nurturing of diversity in their communities, through sustained committed efforts (Martin, 1993). 2.2.3.6 Performance Orientation The performance orientation dimension reflects the extent to which a society encourages and rewards improved performance, goal-oriented behavior, and innovation (Gupta, Sully and House, 2004). Performance oriented societies put a thrust on achievement motivation, or need for achievement (McClelland, et al., 1953). The achievement motive translates into behavior through two major components: the hope for success (approach) and the fear of failure (avoidance) (Gupta and House, 2004). People with high achievement motive tend to approach rather than avoid tasks related to success, because for them success is a culmination of ability and hardwork about which they are confident of (Weiner, 1980). But in the face of continuing obstacles, they respond with a helplessness response, involving avoidance of challenge and a deterioration of performance (Diener and Dweck, 1980). They seek positive feedback and focus their efforts in areas in which they have already been successful (Dweck, 1986; Dw eck and Leggett, 1988). 2.2.3.7 Assertiveness Orientation The dimension of assertiveness orientation is associated with a strong consciousness, expression, articulation, and communication of ones thoughts, feelings, beliefs, and rights; in public, political and social forums, and is related to physical and psychological aggressiveness and confrontation (Gupta and House, 2004; Hartog, 2004). People in assertive societies stand up for their individual or collective rights, and demonstrate strong interpersonal competence (Lange Jakubowski, 1976). Assertiveness implies an action-oriented focus, founded on confident decision-making behavior, and characterized by strength, forcefulness, courage, initiative, conviction, and determination (Sarros Woodman, 1993). Assertive societies emphasize social skills and communication, direct personal influence and expression, and overall inter-personal effectiveness (Crawford, 1995). 2.2.3.8 Future Orientation The dimension of future orientation is reflected in behaviors such as planning, preparing and investing for the future (Ashkanasy, et al., 2004). It is related to the concept of short-term vs. long-term orientation (Hofstede, 2001). At a much deeper level, it is also associated with the distinction between materialistic vs. spiritual orientation (Cervantes Ramirez, 1992). Less future oriented cultures focus on the short-term materialistic considerations of respecting traditions to avoid isolation from the society, and maintaining face to protect ones reputation and creditworthiness in the society (Ashkanasy, et al., 2004; Hofstede, 2001). In contrast, more future oriented cultures emphasize long-term considerations of education for self-development, and the inner ability to persist in the face of obstacles for self-actualization (Gupta and House, 2004). Therefore, in the less future oriented cultures, people seek material acquisitions to make their life more meaningful; in future or iented cultures a strong concern for virtue allows a pragmatic integration of morals and practice (Hofstede, 2001). 2.2.3.9 Humane Orientation The dimension of humane orientation is concerned with generosity, compassion, and empathy for others (Kabasakal and Bodur, 2004). The value of humane orientation is deeply rooted in the human experience, and in the moral values arising from the situational and spontaneous demands of this human experience (Kurtz, 2001). Five distinct characteristics of humane oriented societies can be identified (Kurtz, 2001): Concern with Happiness: Humane oriented societies emphasize individual and social pursuit of happiness; Human Equality: Humane societies recognize equality and dignity of each person, and identify people as ends, not merely as means; Moral Freedom: Humane societies focus on the development of modem values of high intelligence, morality and aesthetics, and help individuals freely express their own needs and diverse views on life; Respect for Diversity: Humane societies instill tolerance for diversity of values and norms in individuals and groups without forcing dogmatic similarity. They encourage responsibility and consideration for others. Thus, these societies are founded on moral and civil virtues, such as honesty, uprightness, truth, sincerity, integrity, fairness and empathy; Experiential Reason: Humane societies recognize the need for evolving and discovering new moral principles as societal situations change. 2.2.4 GLOBE Project in China Although the history of China has been marked by periodic political upheavals, yet China, as a united country has experienced the longest span of homogeneous cultural development of any society in the world (Child, 1994). Chinese culture and tradition is deeply rooted and omnipresent in its present society. Fairbank (1987) argues that the influence of Chinas long past is ever-present in the practices of government, business and interpersonal relations. Other researchers have also emphasized the influence of Chinas culture in the way that its organizations are managed (e.g. Lockett, 1988; Pye, 1985; Redding, 1980). While there exist great differences in terms of political, social and economic dimensions among Chinese societies where Chinese culture dominates, it is still possible to identify certain core culture characteristics that are held in common by these Chinese societies. Therefore, the results from the GLOBE Project about Chinese societal culture and organizational culture will be presented as follows. 2.2.4.1 Power distance The two Chinese scores on Power Distance As Is (5.04) and Should Be (3.10) showed the largest discrepancy among the nine pairs of scores. In fact, scores of all countries on Should Be were lower than As Is, showing a common desire that people in all these countries aspire for more equality than they currently have. The relatively higher ranked Chinese Should Be score (12th) compared to As Is (41st) among the 61 countries may indicate that, compared to managers from other countries, the Chinese managers demonstrate a higher level of tolerance for inequality of power in society. The discrepancy between Chinas two scores may be viewed as an indicator of the existing two forces: whereas traditional values are still highly respected, and constantly pull back Chinese organizational leaders, the internal desire to become competitive, and the external pressure to do so, are all pushing Chinese organizational leaders toward modern Western ideologies (Fu, et al., 2004, p. 891). 2.2.4.2 Uncertainty Avoidance Chinas two scores on Uncertainty Avoidance are fairly consistent between As Is (4.94) and Should Be (5.28), ranking 10th and 9th, respectively. The high Chinese scores are consistent with the traditional Chinese value of order. Starting with Confucius, the Chinese seek peace and security by clinging to the past. For centuries, Chinese people were comfortable and felt secure only when they played-it-safe (Fu et al., 2004). It may sound bizarre to Westerners, actually ridiculous even to us Chinese now, but it was unfortunately true that during the 1960s and 1970s people in China were led to seek unity and order to such a degree that they would run their businesses the same way year after year without change, maintaining the same structure, the same products, the same everything (Bachman, 1991). Therefore, if one understands the long history and the traditional values of order, one should have no problem understanding why the current Chinese society has such a high intolerance for uncer tainty (Fu et al., 2004). It is true that all Chinese people enjoy the better living they have now and welcome change in that sense, but many of them are worried about the loss of order, therefore longing for more rules and regulations to reduce uncertainties (Chu, 1988). 2.2.4.3 In-Group Collectivism Chinese scores on family cohesiveness As Is (5.80, ranked 9th) were slightly higher than the scores on family cohesiveness Should Be (5.09, ranked 58th). The concept of family has always been discouraged. In China, altruism and loyalty, loyalty to parents a home and to bosses at work, are values that the society tries very hard to instill in children (Chen, 2001). A close parent-children relationship is a virtue that is widely respected and valued. Chinese parents take great interest in their children throughout their t lives, and their children, imbued with the doctrine of filial piety, are constantly reminded of their filial duty towards their parents (Chao, 1983, p.72). The reforms, nevertheless, have forced the Chinese to take care of themselves. A study that compared values held by Chinese managers before and after the Tian An Men Square incident in 1989 found a growing spirit of Chinese-style individualism, which is tempered by cultural relationships and centralized controls, yet compatible with Western values (Ralston et al., 1995, p.15).Young people are becoming increasingly independent. In addition, one-child-per-family policy also makes it impossible to maintain some of the traditional values of a family (Chen, 2001). That is probably a good reason explaining why the Chinese score on family collectivism Should Be is much lower than its score on in-group collectivism As Is (Fu et al., 2004). 2.2.4.4 Institutional collectivism For centuries, the individual as an end in itself was de-emphasized in Chinese society. Instead, the network of obligations and responsibilities as a group member of the society was emphasized (Chew and Putti, 1995). As Michael Bond (1991) described it: Chinese think of themselves using more group-related concepts than Americans do; and they see their ideal self as being closer to their social (or interpersonal) self than Westerners do (p,34). Based on these traditional values, the Chinese score on Institutional Collectivism As Is (4.77) was among the highest, ranking 7th among the 61 countries, meaning Chinese society is very collectivistic. The Chinese score Institutional Collectivism Should Be (4.56), however, is slightly lower compared to the As Is score. Although it ranked in the middle (36 among the 61 countries), the absolute difference between the two scores was very minimal (0.21). The relative discrepancy to other countries may be the result of the changes taking place in C hina. Like many other Chinese cultural ideologies that are being threatened by the acceptance of Western views, the collectivistic orientation, too, is being challenged (Chen, 1995). Individual contributions are now being acknowledged and rewarded. However, overall, peoples values in collectivism are still quite consistent with the traditional values (Fu et al., 2004). 2.3 Confucianism and Guanxi 2.3.1 Confucianism on Relationships The philosophy that is known as Confucianism comes mainly from the speeches of Confucius and writings of his disciples. Confucianism has been the main foundation of traditional thought that is deeply rooted in Chinese society. Confucianism is ethical teachings rather than a religion as described in Western literatures. Confucianism is widely regarded as the behavioral or moral regulations that are mainly concerned with human relationships, social structures, virtuous behavior and work ethics. In Confucianism, rules are specified for the social behavior of every individual, governing the entire range of interpersonal relations within the society. The core virtues of Confucius basic teaching can be extracted as Ren (Humanity), Yi (Righteousness), Li (Propriety), Zhi (Wisdom) and Xin (Faithfulness). According to Confucius, each person had a specific place in society, certain rules to follow and certain duties to fulfill. Confucius hoped that if people knew what was expected of them they would behave accordingly. He, therefore, set up Five Cardinal Relations, in which most people are involved, moreover he also laid down the principles for each relation. These can be illustrated as follows: Basic Human Relations Principles Sovereign and subject (master and follower) Loyalty and duty Father and son Love and obedience Elder and younger brothers Seniority and modeling subject Husband and wife Obligation and submission Friend and friend Trust Source: Fan, 2000 All of these five, except the last, involve the authority of one person over another. Power and the right to rule belong to superiors over subordinates. Each person has to give obedience and respect to his/her superiors; the subject to his/her ruler, the wife to her husband, the son to his parents, and the younger brother to the older brother. The superior, however, owes loving responsibility to the subordinates. These relationships are structured to generate optimal benefits for both parties, and the principles are laid to achieve a harmonious society (Fan, 2000). Among these five basic human relations, three are family relations, which show strong family-orientation in the Chinese society. Such a characteristic when applied to organizational management, leads to the birth of a paternalistic management style in Chinese society (Hsiao, et al., 1990). As China is a high context culture (Hall, 1976) and places much emphasis on Confucianism, relationships within the Chinese society have been explained in terms of harmony, hierarchy, and development of morality and kinship (Shenkar and Ronen, 1987). Defining Guanxi Under the impact of Confucianism, China is a nation whose social relationships are neither individual-based nor society-based, but typically a relationship-based society (Liang, 1974), in which almost everyone tries to maintain Guanxi. Guanxi, which literally means social relationship or social connection, is a prevalent cultural phenomenon that has strong implications for interpersonal and interorganisational dynamics in Chinese society. The concept of Guanxi is enormously rich, complex and dynamic (Yang, 2001). In English as well as Chinese, it can be defined at various levels and from different perspectives. Chen and Chen (2004) argue that rather than social networks or interpersonal relationships found in the Western literature, Guanxi should be viewed as an indigenous Chinese construct and should be defined as an informal, particularistic personal connection between two individuals who are bounded by an implicit psychological contract to follow the social norms as maintaining a long-term relationship, mutual commitment, loyalty, and obligation. The Confucian heritage of Guanxi The connotations of Guanxi vary greatly in different Chinese societies and may change over time even within a single Chinese society. However, some of the fundamental meanings of Guanxi are still traceable in ancient Chinese philosophical writings, particularly the analects of Confucius (Lau, 1983). King (1991) was among the first who took a theoretical approach to explore in to Confucianism for the historical and cultural roots of Guanxi. He contended that instead of Guanxi, the word Lun is used in the Confucian classics, which captures some of the most essential aspects of the ancient Chinese social, political and moral philosophy. Expanding the understanding of Lun may shed lights on the historical backgrounds of Guanxi. First, Lun attaches paramount importance to human relationships. The Five Cardinal Relationships as a whole, pictures a social system advocated by Confucius to achieve harmony, integration, and development through a hierarchical form. Inside this system Chinese people view themselves interdependent with the surrounding social context, and the self in relation to others becomes the focal individual experiences (Luo, 1997). Although the structural framework of relationship evolved since Confucius time, modern Chinese societies, both mainland and overseas still remain relationship-oriented (Redding and Wong, 1986) or in other words Guanxi-oriented. Second, Lun stresses social order. In Confucian society, everyone knows their own place and whom they must defer to. These status differences are regarded as the appropriate way of conducting relationships and are accepted and maintained at all levels of the hierarchy (Bond, 1991). Rights and obligations of the individuals also differ according to each ones position in society. Third, Lun refers to moral principles in regard to interactive behaviors of related parties. Confucianism has been a main pillar of current Chinese society for forming individual morality as well as for building harmonious community. Confucian principles put emphasis on self-cultivation and sociopolitical harmony. For example, considering the Confucian sociopolitical norms for the ruler, Confucius suggests that those who want to be rulers have to be ethical leaders having virtuous characters and attitudes. However, just as the relationships are highly differentiated, so are the moral principles. In Confucianism, furthermore, there is no universal moral standard applicable to all human relationships. Instead, each relationship has its own moral principles. The concept of Guanxi is embedded within the Confucius philosophy and it subtly defines the Chinese moral code and perpetuates its influence in Modern China (King, 1993). Lun in Confucius philosophy is actually a concise description of Guanxi. As a social hierarchical theory, Lun has prompted almost all Chinese rulers to adopt Confucianism as a strategic tool to achieve social stability in the Chinese society (Man and Cheng, 1996). 2.3.4 Characteristics of Guanxi Chinese people attach great importance to face (Mianzi). Face in Chinese context refers to an intangible form of social currency and personal status, which is affected by ones social position and material wealth (Park and Luo, 2001). Chinese people value the enjoyment of prestige without the loss of face and saving of others face (Hwang, 1987). Therefore, to cultivate Guanxi and expand the Guanxi network, it is necessary to maintain a certain level of face. Renqing, as elaborated by many scholars (e.g. Luo, 2007) is another Chinese philosophy related to Guanxi. It refers to an informal social obligation to another party as the result of a favor gained from a Guanxi relationship. On the one hand, Chinese people weave Guanxi web in their daily life; on the other hand, they are bound by Renqing obligations. Tsui and Farh (1997) contend that in essence, reciprocity, he/she not only loses his/her own face but also jeopardize his/her Guanxi. Based on its Confucian heritage and those philos ophical foundations like face and Renqing, Guanxi in Chinese context is characterized by some principles. First, Guanxi operates in concentric circles, with close family members at the core and with distant relatives, classmates, friends, and acquaintances arranged around the core according to the distance of the relationship and the degree of trust (Yang, 1994). In a preordained relationship, e.g. family, since ones behavior and responsibilities are largely fixed, his/her behavioral expectations and individual desires are heavily suppressed. However, in an external Guanxi network beyond the preordained relationship, one has considerable freedom in deciding whether to enter into voluntarily constructed relations (King, 1991) or not. Second, Guanxi operates in an exclusive manner. It is network-specific and does not extend to members of other social networks. Many observers have noted that in comparison to Westerners, Chinese have a stronger tendency to divide people into different levels of categories and treat them accordingly in terms of ingroup-outgroup boundary (Triandis, 1989). Guanxi binds people together and defines those who are ingroup and/or outgroup people. Ingroup members are always protected and benefited while outgroup people are walled off and may be rejected (Hui and Graen, 1997). To develop Guanxi is to form the basis for a gradual transition from an outsider to an insider so that a long-term close relationship can be built. Entering such networks ensures trust building, decision-making, and competitive advantages for network members (Haley, Tan Haley, 1998). Third, Guanxi is reciprocal. A person will lose his/her face and be viewed untrustworthy if he/she does not follow the rules of reciprocity and refuse to return a favor (Alston, 1989). In Western networks, reciprocity often requires exchanges of roughly equivalent value (Powell, 1990). However, the Chinese Guanxi network is often implicit, without time specifications, and not necessarily equivalent. Guanxi links people of different social ranks, and usually the weaker party can call for special favors from the str

The Hundred years war Essay -- essays research papers fc

THE HUNDRED YEARS’ WAR   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1337-1453  Ã‚  Ã‚  Ã‚  Ã‚   The Hundred Years War was the last great medieval war. It was a war not just between Kings, but lesser nobles were also able to pursue their own personal agendas while participating in the larger conflict. Future wars saw far less factionalism, at least on the scale found in medieval conflicts. The Hundred Years War was actually dozens of little wars and hundreds of battles and sieges that went on for over a century until both sides were exhausted. While neither side won in any real sense, the end result was that while there were two kingdoms at the beginning of the war, there were two nations at the end of it.   Ã‚  Ã‚  Ã‚  Ã‚  In 1337, most of the English nobility spoke French, although most knew enough English to deal with their subjects. When Duke William of Normandy conquered England in 1066, he did so as a French noble. But since Duke William had conquered a kingdom, he had become king of England while remaining duke of Normandy. Duke William also replaced nearly all the Anglo-Saxon aristocracy with French nobles. During the next two centuries, the French speaking English kings acquired even more property in France. Finally, in the 13th century, a particularly able French king took most of this land away from the English king. But by the early 14th century, two French provinces, Gascony and Guyenne, were still ruled by the English king, and in 1337 the French king Philip the 6th demanded that these provinces be returned to French control. The English king, Edward the 3rd , did not want to violate the feudal bonds that united all of Europe by defying Philip, his feudal overlord for t hose provinces. So Edward challenged Philip’s claim to the French throne, asserting that his own claim (which did in fact exist) was superior. Thus the war began, with Philip the 6th claiming the right to appoint French nobles as rulers of Gascony and Guyenne, and Edward the 3rd claiming that he was the rightful king of France and England.   Ã‚  Ã‚  Ã‚  Ã‚  There were other issues involved. England had major financial interests in the wool industry in Flanders (then a part of France) and France supported the Scots in their wars against England. Moreover, England had b... ...les' daughter. The son of this marriage (Henry the 6th) would be the king of France and England. It looked as though England had finally won. But the disinherited Dauphin continued to resist. Henry the 5th unexpectedly died in August 1422, followed in October by Charles the 6th , with the nine month old Henry the 6th not yet ready to receive the two crowns.   Ã‚  Ã‚  Ã‚  Ã‚  Despite the efforts of Henry the 5th's able brothers to hold things together. Joan of Arc came and went. The Burgundians turned on their English allies, and by 1453, the French, aided by these developments and the increasing professionalism of their army had driven the English from the Continent. This gave the English a few years to get ready for the War of the Roses, while the French took care of some internal problems and got ready for the first of many invasions of Italy.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bibliography - Contamine, Philippe, War in the Middle Ages (1984) - WWW. TheHundredYearsWarHistoryHomePage.Com

Asian Culture, Geography & Politics to understand Asia economies today

Winston Churchill once described India as a mere geographical expression that cannot be taken as a single country than the equator.It seems he was right  Ã‚   since there is no other country in the world that has embraced an extraordinary mixture of ethnic groups with incomprehensible languages living in a variety of topography and climates exhibiting varying cultural and religious practices with ranging levels of economic developments than India (Tharoor, 1997).This is what describes India. It is country with a mixture of ethnic groups which are held together by invisible threads which are like a myth, a dream or a vision held for generations.   India is a country with more than 940 million individuals from different ethnic backgrounds but living together in a land of snow peaks and tropical jungles.The country has more than 51 percent of its population illiterate but at the same time it has the world’s second largest pool in terms of trained scientist and engineers who h ave been the backbone of its economic growth.   India has teaming cities overflowing with people but four out of five Indians earn their living by scratching the soil.The culture religious life of the people is rich. It boasts with an ageless civilization which gave birth to four major world religions with different traditional classical dances which attract millions of tourist. The food and drinks culture cannot be compared to any other in the world with more than three hundred ways of cooking potatoes.We still don’t understand how, but the cultural life of India resisted two hindered years of  Ã‚   British culture imperialism to remain intact as it is today. From colonialism India has risen to become the world’s largest democracy with more than 85 political parties but all competing in one country.It is the combination of al the cultural, geographical, and political life of the people that has led to great economic development. To understand the soaring economy o f India, one has to understand the  Ã‚   contribution of the three spheres of life.Soaring economy of IndiaSince the country gained independent from British, it has been bracing to position itself in the world economy.  Ã‚   It has been improving its pace of economic development. In the last few decades, all the major cities in India have undergone radical infrastructural change which is in preparation for more economic development.The county has diverse economy which encompasses traditional village farming, modern agriculture, modern industries existing along handicrafts, and a highly developed service industry.   The service sector has developed to be an important sector in the economic growth  Ã‚   with more that50% share of India’s output. But with less that a third of the labor force. Agriculture is another important sector which employs more than three fifths of the workforce.The economy has been recording a growth rate of more than 7% since 1997 which has led t o poverty reduction by more than 10%. In 2006 and 2007, the country achieved an economic growth of about 9.6%. From the 2007 estimates, the country has a GDP of about $2.965 trillion measured by the purchasing power parity while it stands at $894.1 billion measured by official exchange rate.   However due to the large population, the GDP per capita still remains low at $2,700.The service sector contributed 55% of the GDP with the industry sector following with 28.4% while the agriculture sector contribute only 16.6% but employing more that 60% of the labor force.   The rate of unemployment remains at 7.2% while 25% of the population lives below the poverty line (CIA world Fact book, 2004).India has the twelfth largest economy in the world and third largest in Asia after Japan and China. This has seen an emergence of a middle class of about 325-250 million people with a large disposable income. The growth of Indian economy has been contributed by enabling growth atmosphere contri buted by the political, geographical and political life of the country (Sankara, 2004).

“Philosophers”, “architects”, “dreamy professors” Essay

These epithets are most often used to describe the INTP personality type. INTPs love theories and believe that everything can be analyzed and improved. They are not that concerned about the real world and practical things – from the INTPs’ perspective, it is often less exciting than ideas and intellectual pursuits. People with this personality type have no difficulties noticing patterns where others cannot – this makes them brilliant theorists and analysts. The accumulated knowledge is the most valued asset of any INTP. Imagine an immensely complicated clockwork which is constantly absorbing, processing and generating all kinds of theories – this is how the INTP mind works. People with the INTP personality type possess the most logically precise mind of all personality types – they can easily notice even the tiniest discrepancies between two statements, no matter how much time would have passed in between. It is a bad idea to lie to an INTP. They ma y appear dreamy sometimes, but this is not because their mind is resting – quite the opposite. INTPs are enthusiastic and impartial when it comes to dealing with problems – they drill through the details and then develop a unique approach and ultimately a viable solution. INTPs are usually very intelligent and insightful people, able to remain unbiased in any situation. They absolutely love new ideas and theories and would never miss an opportunity to discuss them with other people – however, this never-ending thinking process also makes them look somewhat pensive and detached, as INTPs are perfectly able to conduct full-fledged debates in their own heads. People with this personality type may also find it quite difficult to explain their thoughts to others, even when it becomes obvious that their theories are not easily graspable. INTPs may also move on to another topic before their co-workers or partners have figured out what the INTP wanted to say. INTPs cannot stand routine work – they would much rather tackle a difficult theoretical problem. INTP personalities really have no limits when it comes to theoretical riddles – if there is no easy solution and the topic is interesting enough, an INTP can spend ages trying to come up with a solution. INTP personalities are usually very shy and reluctant when it comes to meeting other people. However, INTPs can also be very friendly and confident when they interact with people they know well or talk about things that interest them. INTPs are flexible and relaxed in nearly all situations,  except when their beliefs or logical conclusions are being criticized. In those cases, the INTP is likely to become very defensive and argue tirelessly. Sharing many personality traits with other T types, INTPs do not really understand or value decisions based on feelings or subjective opinions. In their opinion, the only good solution is the logical solution – INTPs do not see a point in using emotional arguments. Such an approach preserves the â€Å"sanctity† of their intellectual method; however, this also makes it difficult for INTP personalities to understand other people’s feelings or satisfy their emotional needs. Individuals with the INTP personality type are likely to be very open-minded and even eccentric. These traits, combined with their capacity for in ventiveness and original thought, make up a very Whether the chicken crossed the road or the road crossed the chicken depends on your frame of reference. Albert Einstein  powerful mix – it is not surprising that INTPs are responsible for many scientific discoveries. An INTP is unlikely to care much about social expectations and the â€Å"usual† goals such as job security – however, they will do their best to find an environment where their creative genius and potential can be expressed. One of the few bottlenecks that INTPs impose upon themselves is their restless fear of possible failure. No other personality type worries that much about missing a piece of the mental puzzle or overlooking some crucial fact that might lead to a better solution. Unlike their more confident INTJ or ENTJ cousins, INTPs could spend ages reflecting on their actions. Even when an INTP is arguing with someone, this should be taken with a grain of salt – they might as well be arguing with their own mind. If you would like to learn more about the INTP personality type and its traits, download the INTP In-Depth Profile – a 6 0+ page guide covering a number of diverse topics.

A cross cultural perspective of polygyny essays

A cross cultural perspective of polygyny essays A Cross Cultural Perspective of Polygyny As an institution, polygyny, the social arrangement that permits a man to have more than one wife at the same time, exists in all parts of the world. From our present knowledge, there are very few primitive tribes in which a man is not allowed to enter into more than one union. In fact, ethologists now believe that only one to two percent of all species may be monogamous (Tucker). None of the simian species are strictly monogamous; our closest relatives, the chimpanzees, practice a form of group marriage. Among the 849 human societies examined by the anthropologist Murdock (1957), 75% practiced polygyny. Many peoples have been said to be monogamous, but it is difficult to infer from the data at our disposal whether monogamy is the prevalent practice, the moral ideal, or an institution safeguarded by sanctions (Malinowski 1962). Historically, polygyny was a feature of the ancient Hebrews, the traditional Chinese, and the nineteenth-century Mormons in the United States, but the modern practice of polygyny is concentrated in Africa, the Middle East, India, Thailand, and Indonesia. The extent to which men are able to acquire multiple wives depends on many factors, including the economic prosperity of the mans family, the prevailing bride price, the differential availability of marriageable females, the need and desire for additional offspring, and the availability of productive roles for subsequent wives. Even in societies that permit polygyny, the conditions of life for the masses make monogamy the most common form of marriage. The two variations of polygyny are sororal (the cowives are sisters) and nonsororal (the cowives are not sisters). Some societies also observe the custom of levirate, making it compulsory for a man to marry his brothers widow. It must be remembered that any form of polygyny is never practiced throughout the entire community: there cannot exis...

Folklore The Fallen Angel Cake

Folklore The Fallen Angel Cake The Fallen angel cake is an urban legend, which was published in a Sydney newspaper during the year 1980. In the year 1982, the story was published in a Canadian newspaper. The legend described a woman who baked a cake, which was to be sold in her local church.Advertising We will write a custom essay sample on Folklore: â€Å"The Fallen Angel Cake† specifically for you for only $16.05 $11/page Learn More During the baking process, the cake accidentally broke into two pieces. With limited time to bake the second cake, the woman moulded a roll of tissue paper, which she used to stick together the broken cake. Afterwards, she rushed to her local church to sell the cake. With the aim of selling and buying back the cake, the woman gave her daughter money, and instructed her to buy back the cake. Unfortunately, the cake was sold to another buyer in the absence of her daughter. The following day, at a club, the woman identified the buyer of her cake preparin g to serve it. Before the woman could notify the buyer about the blemish in the cake, the buyer acknowledged before a crowd that she had baked the beautiful cake. As a result, the woman withheld her notification. One of the themes portrayed in the legend is about making swift choices. Throughout the legend, the woman was forced by the situations to make swift decisions. For instance, the woman made a dramatic choice, when she realized that her cake had been broken in the oven, by joining the broken cake using tissue paper moulds. Similarly, when the woman hurried to the church and instructed her daughter to buy back the cake, she illustrated the theme of making swift choices. In addition, this theme was emphasised through the woman’s willingness to inform the host on the cake’s faults before it was served. Another theme embodied in the legend is the theme of pride. Out of her pride, the buyer lied before a crowd that she had prepared the beautiful cake. As a result, he r pride prevented the woman from informing her about the faults in the cake. As such, the legend tackled some of the key issues addressed in class such as themes embodied in the legends, and their roles in enforcing social norms. Through this legend, the students should be able to identify the main themes in the book, and in turn learn from them.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Like the other legends, the fallen angel cake legend is considered fictional. Though the original society of this legend can be traced, its creator cannot be identified. Likewise, the other legends illustrated in the book have no clear authors and creators. Similar to other legends illustrated in the book, the legend is interesting and easy to narrate. For instance, each of these legends is less than 600 words long. This implies that these urban legends are not only easy to read and compre hend, but also interesting to their readers. In the same way as other legends, the legend contains humour and sarcasms enhancing its readability among its readers. Equally, these legends were meant to educate their readers on various social issues and in turn reinforce social reforms. However, unlike most other legends contained in the book, the fallen angel cake legend’s plot based its foundation on a true story. The publishers of this legend have asserted that the legend was very popular among its creator’s society.

Cadbury Market Research

According to the American Market Research Association, the market research is data that systematically collects, records and analyzes problems related to marketing of goods and services. Many keywords are identified in the above definition. They are as follows. * Systematic - this means to collect using an organized clear system. Record what you found * Analysis - This means organizing the information and understanding your information to determine relevant trends and results Cadbury was founded 200 years ago. Cadbury is a food company that produces chocolate products. They are market leaders in the industry, accounting for 70% of the total market share. Some of Cadbury's famous products are daily milk, park, 5 stars, Eclair, celebration, Temptations, Burbita, jewelry. John Cadbury, the founder of Cadbury's business, was born on August 12, 1801. In 1984, he opened his first grocery store in Birmingham. He sells cocoa and chocolate products prepared using a mortar and mortar and other products drinking and selling. In 1831, John decided to start mass production. He bought a warehouse for it. Cadbury is one of the world's largest companies. In 1840, they released chocolate for very decorative packaging. Dairy Milk, the most famous and best-selling product, was launched in 1905 to compete with the top brands of Swiss milk chocolate. By 1913, dairy milk became the company's best seller Cadbury's central goal is to make it delicious today. In India, Cadbury operates in four categories: dairy and beverage, chocolate confectionery, sweets, chewing gum. Cadbury is the market leader in the chocolate business. The pure taste of Dairy Milk represents the Indian consumer's chocolate taste. Bournvita is a major product of Milk Food Beverage and Candy Hall and is the flagship product of candy in this country. The Indian chocolate market is getting bigger and bigger. On the one hand there are imported varieties and on the other hand companies like Cadbury have released their own international standard products. In India in the early 1990's, Cadbury's market share was 80%, but after Nestle entered the Indian chocolate industry, Cadbury's share was 70%, Nestle was 15%, Amul and other companies 15% It occupied. Since Nestle is trying to fight violently against Cadbury, the competition between Cadbury and Nestle is becoming even more intense. (India Miller, 2011)

Laboratory Scenarios Essay Example | Topics and Well Written Essays - 1250 words

Laboratory Scenarios - Essay Example According to the National Institute for Occupational safety and Health (2006), anyone entering or using the lab has to have detailed knowledge of the dangers and risks involved, and the risks presented by each of the reagents in the laboratory. This knowledge is important in helping the lab users to indentify potential risks and take the appropriate measures to prevent these risks from occurring. Below is a detailed analysis of three laboratory situations that clearly do not follow the safety procedures and that put lab users at great danger. In Scenario 2, there are deliberate safety procedures that were overlooked. The student was working in the lab late night. This means that the lab might not be well lit and since it was late night, the student might have been fatigued thus placing the bottle wrongly at the counter making it to shutter and spill the contents. The student had no safety clothing or lab protective gear, making the contents to spill on her clothing. The bottle was wrongly used for unintended purpose, since it originally contained chloroform and the label canceled out. In addition, the student was cleaning the floor with bare hands without the use of gloves, which is a great health risk. She was cut in the process, and decided to ignore the first aid criteria by only applying a simple bandage. Moreover, she found it not necessary to alert others and especially reporting to the lab supervisors concerning the case. One of the relevant authorities that are concerned with such cases is the Clinical and Laboratory Standards Institute that sets and writes guidelines and safety procedures to be followed in the laboratory, as would be suited to the case above (Merrick et al, 2006). The body designs and outlines documents that contain quality clinical practices that have to be followed in such chemistry labs. This lab seems not to comply with any of the lab practices and guidelines and as Hampton (2011)

Subject Position and Discourse Analysis Essay Example | Topics and Well Written Essays - 2000 words

Subject Position and Discourse Analysis - Essay Example The Person Peter Smith is in seven situations all at the same time. Subject positioning is the constant shifting from one position to another because a person has many subject positions in one discourse. A person, in a small group gathering, could be the mother to a daughter, an Asian woman to a white man, a fat person to a slim one, a Florida resident to a Virginian and the like. Discourses are then constructed to fit the given situation or position a person is in. The defining in positive of one position will generate the "other" position automatically. The woman position means there is a man position. Fraser said that Hegemony is the "discursive face of power".(Bingham,1994) In a hospital situation, when a patient is being interviewed by the doctor, the doctor tries to get as much information regarding the medical history of the patient. The patient, not knowing a medical jargon, will try to explain, in a subject position of patient/doctor, her complete medical history. People will look at a pregnant woman and they will understand her body language and give her advices (Davies and Harre, 1990). The viewer crosses the threshold of the concrete work of art. ... (Hein,1998) In a storytelling situation, When a person speaks of his or her personal pains in a love relationship, the listener sympathizes with the speaker because they both feel the same situation. Van Langehove and Harre describes this as the giving of ACCOUNTS (accountive) of other people's behavior. PERFORMATIVE. This occurs when the student PERFORMS. This is evident in the social and communicative skills that a person makes in front of a real live audience. Prosody is an integral part of the reading process. Teachers aid the students, in the growing years, to gain the competency need for communication using verbal PERFORMANCE to be beneficial to both the reader and the listener.According to Miller, Steiner & Larson in 1996, the integrated language arts & reading program as well as the reading and writing lessons are authentic activities that can be incorporated into content areas such as science. (Bucher,2003) Performance positioning can also be greatly enhanced with the use of Prosody. This is language put to music. Prosody uses patterns of pitch, rhythm, and loudness that a person uses creates native sounding and emphatic speech. (Wennerstrom,2001) When a person does an activity together with the other person this is called performance positioning.Discourse analysis only discusses the details or micro of what message a person communicates. Whereas, subject positioning is more macro. It takes into consideration the economy, business and the entire environment when the communication was sent from the speaker to the listener.Subject positioning is better than discourse analysis because discourse analysis explains the effect of what has

Nutrition and wellness research paper Proposal Example | Topics and Well Written Essays - 3750 words

Nutrition and wellness paper - Research Proposal Example On this basis, the topic I propose for this research paper is the nutritive disorder, Anorexia nervosa. This does not appear to be a personal site. It is the official website of the Renfrew Center – a mental health facility, which has centers in various states throughout the United States and a nationwide professional network. This Center specializes in the treatment of eating disorders. The author of the website, i.e, the Renfrew Agency, itself appears to be the sponsoring agency that has put out the information on Anorexia Nervosa which is contained in this site. The credentials of this organization are also evident on the site, because it has acknowledged that it is the owner of copyright and therefore the producer of the material on this specific webpage. This does not appear to be an educational site, it is a commercial site. There is no contact email address provided, but there is a direct link titled â€Å"Contact†, where a user has the facility to enter personal contact information, so that a representative of the Renfrew Center can get in touch. In addition, there is a toll free number that has been provided on the site, for contacting the Renfrew Center. This site appears to have been created as a promotional tool to generate business for the Renfrew Center. There are no advertisements on this site. There are several links provided for different sections of the community, i.e, for schools, for family/friends and for professionals, and the major focus appears to be the promotion of the package of health care services offered by the Renfrew Center. This web page is useful because it contains information on the disease. It also describes anorexia nervosa as a life threatening condition which usually â€Å"stems from underlying emotional causes.† This supports my thesis that the causes of the disease may be psychological. Source No:

Electrical Engineering specialization on Circuit Design Research Paper

Electrical Engineering specialization on Circuit Design - Research Paper Example However, some choose not to be involved in engineering works as they are involved in such areas as purchasing and sales, human resource management and even law (Baker, 16). Often engineers specialize in different fields within the electrical engineering. Good examples of such discipline include control system and communications and more so the appliance parts such as aerospace, computer and medical and electric power supply and distribution (IIeee Transactions on Aerospace and Navigational Electronics, 62) In this paper I will critically examine the current improvement position of art of for computer-aided design, equipment meant for analog and mixed signal integrated circuits (Huijsing, Johan, Rudy & Willy, 77). Due to increased technology and raise in the need for communication with outside world, there has been a lot of advances in design productivity and advance the superiority of analog integrated circuit through the introduction of a new digital system. In this paper I will look into various advances and progress in this field, the innovation and motivational factors and problems encountered The current market microelectronics are featured by increasing complexities in the levels of integration, the coming up of ICs which are multi-million transistors. Such markets, markets for application-specific ICs denoted as (ASICs), application specific standard parts denoted as (ASSPs) and lastly the high-volume commodity ICs. Currently, a whole system which there before was in use one or more floorboard, through the advancement in technology, there has been a lot of integration of these devices into only some chips or even one chip (Baker, 77). Good examples of systems on a chip are such device as a one-chip TV or Camera or even the current integrated telecommunication system. Examples of this current telecommunication system

Educational Systems Essay Example | Topics and Well Written Essays - 2250 words

Educational Systems - Essay Example This paper stresses that various citizens in the UK have lost their trust in the educational system of the UK and have criticized the learning system incorporated by the academic institutes as well as the government. Strong evidence has emerged which raises doubts over the quality of the educational as well as learning system in the UK and highlights the need for improvement from the government. The author approves that lack of consistent learning and development has lead citizens to complain over the downgraded academic standards of the UK. Even employers have found difficulty in being able to find people who don’t possess basic skills which can be beneficial for employment which include problem solving, numeracy, time management etc. Due to this reason, employers either have to invest on the improvement of their employees or have to hire candidates from abroad. This report makes a conclusion that learning styles may also depend on various factors such as age, demography, gender etc and there is a sudden change in learning style when one gets old and gains relatively more experience. Learning styles do play a critical role in the educational system of a region and due to this reason, intervention and constant intervention of the government authorities is highly critical in this regard. The state regulations of UK do depict the fact that learning styles and education system are related to each other. For this reason, it is extremely crucial to incorporate different learning styles into the educational system of a region.

Nutrition and wellness research paper Proposal Example | Topics and Well Written Essays - 3750 words

Nutrition and wellness paper - Research Proposal Example On this basis, the topic I propose for this research paper is the nutritive disorder, Anorexia nervosa. This does not appear to be a personal site. It is the official website of the Renfrew Center – a mental health facility, which has centers in various states throughout the United States and a nationwide professional network. This Center specializes in the treatment of eating disorders. The author of the website, i.e, the Renfrew Agency, itself appears to be the sponsoring agency that has put out the information on Anorexia Nervosa which is contained in this site. The credentials of this organization are also evident on the site, because it has acknowledged that it is the owner of copyright and therefore the producer of the material on this specific webpage. This does not appear to be an educational site, it is a commercial site. There is no contact email address provided, but there is a direct link titled â€Å"Contact†, where a user has the facility to enter personal contact information, so that a representative of the Renfrew Center can get in touch. In addition, there is a toll free number that has been provided on the site, for contacting the Renfrew Center. This site appears to have been created as a promotional tool to generate business for the Renfrew Center. There are no advertisements on this site. There are several links provided for different sections of the community, i.e, for schools, for family/friends and for professionals, and the major focus appears to be the promotion of the package of health care services offered by the Renfrew Center. This web page is useful because it contains information on the disease. It also describes anorexia nervosa as a life threatening condition which usually â€Å"stems from underlying emotional causes.† This supports my thesis that the causes of the disease may be psychological. Source No:

Educational Systems Essay Example | Topics and Well Written Essays - 2250 words

Educational Systems - Essay Example This paper stresses that various citizens in the UK have lost their trust in the educational system of the UK and have criticized the learning system incorporated by the academic institutes as well as the government. Strong evidence has emerged which raises doubts over the quality of the educational as well as learning system in the UK and highlights the need for improvement from the government. The author approves that lack of consistent learning and development has lead citizens to complain over the downgraded academic standards of the UK. Even employers have found difficulty in being able to find people who don’t possess basic skills which can be beneficial for employment which include problem solving, numeracy, time management etc. Due to this reason, employers either have to invest on the improvement of their employees or have to hire candidates from abroad. This report makes a conclusion that learning styles may also depend on various factors such as age, demography, gender etc and there is a sudden change in learning style when one gets old and gains relatively more experience. Learning styles do play a critical role in the educational system of a region and due to this reason, intervention and constant intervention of the government authorities is highly critical in this regard. The state regulations of UK do depict the fact that learning styles and education system are related to each other. For this reason, it is extremely crucial to incorporate different learning styles into the educational system of a region.

The Case Against Aid that Harms By Garrett Hardin Essay Example for Free

The Case Against Aid that Harms By Garrett Hardin Essay After reading the above reading by Mr. Hardin, I had come to the conclusion that in life there are many choices that must be made. In correlation to my Environmental Science class I can understand more of what his thought process is. In comparison, he could be talking about world hunger. His strongest points in the article were each rich nation can be seen as a lifeboat full of comparatively rich people, and in the ocean outside each lifeboat swim the poor world, who should be allowed to get in to share the wealth? By breaking down the population of many countries and showing that their population rate is expanding past their ability to feed the hungry is also another strong point. He also brings out the point of if poor countries were not given assistance with food sharing; it may possibly stabilize their population growth. But would it? According to many countries standards, women are having so many babies to try and have sons who can be strong enough to do work to bring food into the home. So by shutting out the poor would produce greater risks to their health. But there were several parts of his story I could have cared less about. For instance when he began talking about the fundamental error of spaceship ethics, I was lost and had no clue what this had to do with the rest of the article. Who cares about immigrants? This was not changing my world view on the issue of world hunger. He goes into the slang words for generations ago such as Dagos, Wops, Polacks, Chinks, and Krauts, what are half of these slang words referring to and who cares what they are referring to, it has nothing to do with the issue of preserving your life boat, what to do when there are too many mouths to feed and not enough food to go around. He also started mentioning the concept of pure justice produces an infinite regression to absurdity, okay where was he going on this one? There were a lot of things he stated in his article that I had no clue where he was going  with it and it seemed as if he was just trying to take up more space. Overall the whole article had no bearing on my worldview of my lifeboat.

Recruitment Methods of ISIS

Recruitment Methods of ISIS Abstract This paper covers a small area of topics on the infamous organization, the Islamic State of Iraq and Syria (ISIS). These topics include: a brief history of the organization, who ISIS is recruiting, why the recruits are joining, and the methods in which ISIS uses to recruit its members. Because of ISIS’s clever and effective recruiters and their methods of recruitment, they are on their way to establishing a caliphate, which refers to uniting all Muslims for the purpose of total, world domination. Recruitment Methods of ISIS According to communication strategist and cyber war expert advisor, James P. Farwell (2014), in the summer of 2014, the Islamic State of Iraq and Syria (ISIS) made an ostentatious appearance onto the worldwide stage, with the desire to institute its religious authority across the world (Farwell, 2014, p. 49). ISIS developed a caliphate, led by Abu Bakr al-Baghdadi (p. 49). The organization’s primary tool for increasing its influence across the globe has been â€Å"brute violence† (Farwell, 2014, p. 49). However, through their methods of recruitment, they have tried to establish credibility and implement legitimacy by skillfully advertising their propaganda through social networking and cyber technology, making it look attractive to prospective fighters (Farwell, 2014, p. 49). This paper will discuss who ISIS is recruiting, why the recruits are joining ISIS, and the recruitment methods that the organization uses to gather members, in order to accomplish their purpose of conquering the world. The slogan, â€Å"Baqiya wa tatamadad,† as stated by Amanda Borquaye (2016), is the slogan created by ISIS, meaning ‘â€Å"lasting and expanding,’† which has produced fearin many different areas around the world (p. 28). As recorded by author, Patrick Cockburn (2015), during summer of 2014, throughout the course of several weeks, ISIS altered politics in the Middle East (p. 1). Jihadi soldiers intertwined religious â€Å"fanaticism† and military experience to succeed in war against Iraqi, Syrian, and Kurdish forces (Cockburn, 2015, p. 1). ISIS aimed to destroy the Sunni opposition to the regimes in Iraq and Syria while it extended all throughout those areas (Cockburn, 2015, p. 1). ISIS did not show any concern that the list of their enemies grew greater over time, which included such areas as the United States and Iran (Cockburn, 2015, p. 1). As history has shown, ISIS generating enemies has not been a problem.    As Iraq and Syria began to disperse into their separate communities, the Shia, Sunni, Kurds, Alawites, and Christians were struggling to survive (Cockburn, 2015, p. 1). If someone was not in compliance with the ideology of Islam, they were labeled as â€Å"apostates† and â€Å"polytheists† and forced to flee or were brutally murdered (Cockburn, 2015, p. 1). The scare tactics and the forms of public violence that ISIS started using to torment their adversaries were the most extreme that had been seen in several decades (Cockburn, 2015, p. 1). The members of ISIS desire to restructure the world by committing violent acts (Cockburn, 2015, p. 5). Parts of this ideology can be attributed to the war in Iraq in 2003 and the war in Syria in 2011 (Cockburn, 2015, p. 5). Because of events like these, ISIS has discovered a new battlefield in which they are able to fight and flourish (Cockburn, 2015, p. 5). They have managed to accomplish this task by recruiting as many jihadists a s possible. Who are they recruiting? ISIS prompts their recruits to institute and obtain a caliphate, which means ‘â€Å"a unified Muslim state run according to a strict interpretation of Islamic law’† (Borquaye, 2016, p. 28). As believed by dedicated jihadists, violence is the single method in which to achieve this caliphate (Borquaye, 2016, p. 28). Over a significant amount of time, ISIS has developed the abilities of recruiting Westerners, despite viewing themselves as common enemies of the West and everything that Western culture honors and represents (Borquaye, 2016, p. 28). According to Lisa Blaker (2015), of the University of Maryland, there has been an estimated 3,000 or more nationalists from Western countries that have immigrated to the Middle East to join ISIS, contributing to the extremist movement (3). Some of these Western nationalists that ISIS is recruiting are American teenagers. According to Husna Haq, a correspondent for the news organization, The Christian Science Monitor, there are four reasons why teenagers, especially American teens, are being seduced in joining ISIS (Blaker, 2015, p. 4). The first reason is that organizations like ISIS are able to help young people to develop a sense of identity (Blaker, 2015, p. 4). They intentionally target this demographic because these teenagers are lost and have no sense of belonging or purpose (Blaker, 2015, p. 4). Joining groups like these makes them feel like they finally have a family and a purpose in life (Blaker, 2015, p. 4). The second reason is that ISIS functions as an advanced propaganda machine (Blaker, 2015, p. 4). Because we live in the Internet age and it is popular among young people, the Internet is an easy tool to lure members of this age group (Blaker, 2015, p. 4). The third reason is that ISIS creates a sense of religious obligation, which is why it is so attractive to American teenagers (Blaker, 2015, p. 4). Lastly, ISIS has made females one of their biggest demographics that they recruit (Blaker, 2015, p. 4).   The demographic of young Muslim-American females seems to be very popular (Blaker, 2015, p. 4). The most common group of Muslim-American females who join are those who feel isolated from their non-Muslim peers (Blaker, 2015, p. 4). Surprisingly, there appears to be a great desire for the recruitment of females to join ISIS. One of the most popular demographics that ISIS recruits are women. In these cases, they have had success by women recruiting other women (Blaker, 2015, p. 5). One of the most effective recruiters is Umm Ubaydah, who immigrated from Europe to Syria in 2014 (Blaker, 2015, p. 5). She has a blog that she uses as a recruitment tool for women (Blaker, 2015, p. 5). Her posts typically incorporate information on what to bring, the appropriate type of clothing, a sufficient amount of money, and includes information about what everyday life for women is like in Syria (Blaker, 2015, p. 5). Additional information that she posts include support on how to cope when leaving one’s family (Blaker, 2015, p. 5). A Senior Counter Extremism Researcher for the Institute for Strategic Dialogue, Erin Marie Saltman, claimed that women are successful as recruiters of other women because there is a sense of comfort manifested when communicating with fellow women (Blaker, 2015, p. 5). Conversing with a fellow woman provides a sense of consolation of leaving one’s family (Blaker, 2015, p. 5-6). As reported by CNN, about 1 in 6 ISIS recruits are women (Blaker, 2015, p. 6).   Ã‚  Ã‚   According to Alberto Cerzone and Anita Peresin (2015), professors of counterterrorism at George C. Marshall Center, roughly ten percent of ISIS’s Western recruits are females. As of 2015, it was estimated that there were over 200 Western females who abandoned their homes to join ISIS, the majority of them from France (Cerzone and Peresin, 2015, p. 499). The rest of the women were from other European nations, including the United Kingdom, Germany, Austria, and Belgium, with the numbers constantly rising (Cerzone and Peresin, 2015, p. 499). The International Centre for Study of Radicalization at Kings College London, found the majority of these females are between the ages of 16-24, but some are as young as thirteen (Cerzone and Peresin, 2015, p. 499). The majority of these females run away to the Middle East without telling their parents, which raises concerns and questions for security experts and the general Western culture (Cerzone and Peresin, 2015, p. 499). They typically come from Muslim families or have converted to Islam, but in either instance, families are appalled that their daughters are interested in joining this â€Å"violent jihad† (Cerzone and Peresin, 2015, p. 499).   Ã‚  Ã‚   According to Lauren Vogel (2016), of CMAG News, ISIS has also been recruiting doctors and health workers. The recruitment of these specialists began in 2015 when ISIS increased its focus of establishing control over territory to institute a caliphate, which they believe will bring all of the Muslims together to conquer the world (Vogel, 2016, p. 1). Since the summer of 2015, ISIS had advertised the need for doctors through social media, blogs, splashy magazines, and high-budget videos to showcase the state’s emerging health system (Vogel, 2016, p. 1). The advertisements show off the substantial amount of services they provide, the latest facilities and equipment, experienced professionals, and two medical schools (Vogel, 2016, p. 1). ISIS is especially eager for medical professionals because a numerous amount of local doctors have left the organization’s territory (Vogel, 2016, p. 1). There have been reports of doctors who were forced to treat patients at gunpoint, some who were targeted for arrest, and others who were executed for refusing to provide care (Vogel, 2016, p. 1). Like others that ISIS recruits, there are various reasons why they are recruiting medical professionals. Lorne Dawson, co-director of the Canadian Network for Research on Terrorism, Security and Society, said, â€Å"‘It’s a storm of factors, from a quest of significance and identity, to maybe some experience of discrimination’† (Vogel, 2016, p. 1). A popular reason why these professionals join is because of social justice (Vogel, 2016, p. 2). A large number of medical professionals are driven by altruism, and the determination to assist others, and the radical message uses that (Vogel, 2016, p. 2). Dawson says, â€Å"‘People find it amazing that a doctor would want to be part of this ultraviolent group committing atrocities, but on the flipside a lot of what ISIS does looks like humanitarian, social welfare and medical work’† (Vogel, 2016, p. 2). Another possible factor that draws doctors is discrimination (Vogel, 2016, p. 2). An American survey was done that showed that 24% of Muslim doctors often were victims of religious discrimination in their careers and 14% currently were experiencing it in the workplace (Vogel, 2016, p. 2). No matter for what reasons medical professionals are attracted to ISIS, they still go through the same radicalization process as any other recruit (Vogel, 2016, p. 2).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Methods of recruitment ISIS’s skills of maneuvering media is a significant factor in the way that they recruit (Borquaye, 2016, p. 28). ISIS has used the Internet and online social media as a tool of circulating their message (Borquaye, 2016, p. 28). They use these forms of media in hopes of recruiting individuals, especially young people, to join them in the Middle East and fight alongside them with other jihadists, or simply to support the organization (Blaker, 2015, p. 1). These supporting roles typically fall to the young women who join (Blaker, 2015, p. 1). ISIS has designated â€Å"sympathizers† to carry out acts of violence wherever they may be when they are not able to travel to the Middle East (Blaker, 2015, p. 1). Social media networks, such as Facebook, Twitter, and YouTube do not have complete sanctions that restrict ISIS propaganda from spreading across the world in real time (Blaker, 2015, p. 1). UK surveillance chief, Robert Hannigan, said, â€Å"ISIS and other extremist groups use platforms like Twitter, Facebook and WhatsApp to reach their target audience in a language it understands. Their methods include exploiting popular hashtags to disseminate their message† (Blaker, 2015, p. 4). In 2015, John Greenberg, of the Tampa Bay Times, conducted research which found that each day, there are up to 200,000 pro-ISIS tweets per day (Blaker, 2015, p. 1). This study also counted re-tweets and some that were generated through computer programs (Blaker, 2015, p. 1). Some of these tweets even included death threats to Twitter’s CEO and other Twitter employees (Blaker, 2015, p. 2). According to extremism analyst, J.M. Berger (2015), there were 46,000 Twitter accounts that were owned by supporters of ISIS as of the year 2014. Since then, Twitter has suspended a great number of accounts by ISIS supporters, but the supporters simply create other accounts after suspension (Berger, 2015). As of today, there is estimated to be around 40,000 accounts owned by ISIS supporters, with about 2,000 who primarily tweet in English (Berger, 2015).   Ã‚  Ã‚   One form of social media advertising that ISIS uses that is extremely effective is videos. According to a reporter for TheBlaze, Sara Gonzales (2017), ISIS posted a video this past April that featured a boy who seemed to be around the age of six or seven years old, taking part in a double-beheading. The group increasingly uploads videos that are sophisticated, good quality, and with pictures that contain impressive visual effects (Blaker, 2015, p. 1). They post various videos, each one different from another (Borquaye, 2016, p. 28). The goal is to make a different video that will appeal to each of the demographics that they are trying to reach (Borquaye, 2016, p. 28). Their most significant speeches were uploaded to the Internet in seven languages and the videos they post present similar violent characteristics to those used in Hollywood films (Borquaye, 2016, p. 28). Many of the videos that they publish have music with lyrics that have been translated to English and various other European languages (Blaker, 2015, p. 3). The newest videos that they have published feature English-speaking jihadists (Blaker, 2015, p. 3). Sean Heuston, who teaches English and film studies at The Citadel, has done extensive research on extremist video propaganda (Blaker, 2015, p. 3). He said, ‘â€Å"Its actually surprising how contemporary and hip-looking some of these things are, especially considering the fact that the messages that they are promoting are essentially medieval’† (Blaker, 2015, p. 3).    This sort of recruiting technique has enabled the organization to disperse powerful and emotional images (Farwell, 2014, p. 50). This narrative emphasizes that the strength and dominance of ISIS is increasing, asserting that full control is inevitable (Farwell, 2014, p. 50). Many of these images are intended to portray the organization’s members as fearsome warriors by showing gruesome beheadings and executions that are meant to torment their adversaries (Farwell, 2014, p. 50). However, ISIS also post images that display foot soldiers eating candy bars and holding cats, communicating that although ISIS is strictly Islamic, they also advocate for the welfare of people, and not just killing them (Farwell, 2014, p. 50). As written by Imran Awan (2017), ISIS also portrays the fighters in their videos with a â€Å"‘moral conscious’† by showing them helping and protecting civilians (p. 139). A number of their videos feature members visiting fighters in infirmaries and handing out candy to children (Awan, 2017, p. 139). This shows the attempt to showcase the supposed compassionate feature of ISIS.   Ã‚   Additionally, ISIS has developed their own app, which a person could download for free in order to stay updated with current information on the group (Awan, 2017, p. 139). The app was titled â€Å"‘The Dawn of Glad Tidings’† (Awan, 2017, p. 139). However, the app was detected and suspended after it (Awan, 2017, p. 139). Once the app was downloaded, users were able to view tweets, links, hashtags, pictures, videos and comments on their own accounts (Awan, 2017, p. 139). The majority of the information on the app was controlled by ISIS’s â€Å"social media arm† (Awan, 2017, p. 139).   Ã‚   Dr. Anne Speckhard, Professor of Psychiatry at Georgetown University, and researcher, Lorand Bodo (2017), conducted a short study, measuring the dissemination of ISIS propaganda on the Internet. The study mainly included observing search engines, such as Google, Bing, and Yahoo (Speckhard and Bodo, 2017). They based their study on prior research that was gathered from Facebook (Speckhard and Bodo, 2017). They used hashtags, keywords and phrases in English and Arabic that were familiar to ISIS members, endorsers, and distributors on social networks (Speckhard and Bodo, 2017). As they expected, they found a good number of social network accounts, Internet sites, and forums that were promoting ISIS propaganda (Speckhard and Bodo, 2017). Interestingly enough, they found that each one of those sources were connected to the same source, which they called the â€Å"Daily Harvester† (Speckhard and Bodo, 2017). In this particular situation, the Daily Harvester is referred to as â€Å"Abu Abdellah Al-Ifriqi† (Speckhard and Bodo, 2017). It is presumed that Abu Abdella is an official representative of ISIS (Speckhard and Bodo, 2017). Speckhard and Bodo observed Abu Abdellah over the course of a month, while determining the keywords and phrases that he was using to spread his message (2017). They found four specific stages that surfaced in monitoring his activity (Speckhard and Bodo, 2017). First, Abdellah observed official ISIS media channels, like Amaq News Agency and Al-Hayat Media (Speckhard and Bodo, 2017). Second, he gathered audio, files, news reports, pictures, and videos, in which he uploaded into one document (Speckhard and Bodo, 2017). Third, Abdellah posted documents only to two websites, which were justpaste.it and addpost.it (Speckhard and Bodo, 2017). These â€Å"‘paste-websites’† permit any person to post a link that may be shared (Speckhard and Bodo, 2017). Lastly, he posted the generated link on social networking sites, forums, and various different websites to reach as many individuals as he can, with a wide â€Å"compendium† of the latest ISIS propaganda (Speckhard and Bodo, 2017). However, Abu Abdellah is not the sole Daily Harvester (Speckhard and Bodo, 2017). There are many Daily Harvesters, each one as dangerous as the other (Speckhard and Bodo, 2017). They are extremely dangerous because they are able to disseminate large quantities of ISIS propaganda, with just a click of a link, which makes it available to anybody (Speckhard and Bodo, 2017). Essentially, anybody who is capable of maneuvering Google can attain this information and simply input it into Google Translator to see and read in their own language (Speckhard and Bodo, 2017). Due to the ease of access of this information, it would be hard to stop or even attempt to counteract these methods that ISIS uses to recruit its members.      Conclusion The goal of ISIS from the beginning was to develop a caliphate, in which they would unite all Muslims to achieve global dominance (Vogel, 2016, p. 1). Thus far, they have taken steps to accomplish that by performing significant acts of violence and making themselves known on the Internet, mainly through social networking sites (Farwell, 2014, p. 49). Popular ways of doing this are creating high-quality videos, and tweeting thousands of times a day from thousands of pro-ISIS Twitter accounts (Berger, 2015). Because of their cleverness and the forms ISIS uses to promote their propaganda, it is not an outrageous thought that total domination could be inevitable (Farwell, 2014, p. 50). References Awan, I. (2017). Cyber-Extremism: Isis and the Power of Social Media. Society, 54(2), 138-148. https://link.springer.com/content/pdf/10.1007%2Fs12115-017-0114-0.pdf. Berger, J. (2015, October 23). Tailored Online Interventions: The Islamic States Recruitment Strategy. https://ctc.usma.edu/posts/tailored-online-interventions-the-islamic-states-recruitment-strategy Blaker, L. (2015). The Islamic State’s Use of Online Social Media. The Journal of the Military Cyber Professionals Association, 1(1), 1-9. http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1004&context=mca Borquaye, A. (2016). Countering the Islamic State in Iraq and Syria: Why the West Has it Wrong. JUIS. 2027-34. Cervone, A., & Peresin, A. (2015). The Western Muhajirat of ISIS. Taylor & Francis, 38(7), 495-509. http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=d6ffa458-1214-4bad-96b5-b4c5c0931508%40sessionmgr102 Cockburn, P. (2015). The rise of Islamic State: ISIS and the new Sunni revolution. London: Verso. Farwell, J. P. (2014). The Media Strategy of ISIS. Survival (00396338), 56(6), 49-55 Gonzales, S. (2017, April 18). Latest ISIS recruit video shows young school-aged boy participating in execution. http://www.theblaze.com/news/2017/04/18/latest-isis-recruit-video-shows-young-school-aged-boy-participating-in-execution/ Speckhard, A., & Bodo, L. (2017, April 23). How ISIS Disseminates Propaganda over the Internet Despite Counter-Measures and How to Fight Back. http://moderndiplomacy.eu/index.php?option=com_k2view=itemid=2494%3Ahow-isis-disseminates-propaganda-over-the-internet-despite-counter-measures-and-how-to-fight-back Vogel, L. (2016). Why are Doctors Joining ISIS?. Canadian Medical Association.   http://www.cmaj.ca/content/early/2016/01/11/cmaj.109-5217.full.pdf